Taxonomy

Portrait's taxonomy segments your audience to help you understand your users and enable personalization on an individual basis.

Demographics
Gender

Female

Male

Other

Age
18-24
25-34
35-49
50+
Personas

Lifestyle

Arts & Crafts Enthusiasts

Auto Enthusiasts

Book Lovers

Charity & Non-profit Volunteers

Cooking Enthusiasts

Expecting & New Parents

Fashion Enthusiasts

Food & Dining Enthusiasts

Health & Fitness Enthusiasts

Home & Garden Enthusiasts

Home Hunters

Language Enthusiasts

Outdoor Enthusiasts

Parents

Personal Finance Enthusiasts

Pet Lovers

Photo & Video Enthusiasts

Singles

Students

Tech & Gadgets Enthusiasts

Occupation

Artists

Business Professionals

Doctors & Healthcare Professionals

Educators

Engineers & Scientists

Finance Specialists

IT & Software Professionals

Law Professionals

Musicians

Pilots

Real Estate Agents

Small Business Owners

Entertainment

Casino Enthusiasts

Casual & Social Gamers

Celebrity News Followers

Hardcore Gamers

Movie Lovers

Music Lovers

News & Magazine Readers

TV Lovers

Shopping

Bargain Shoppers

Brand-Loyal Shoppers

Sports

American Football Fans

Baseball Fans

Basketball Fans

Bicyclists

Cricket Fans

Ice Hockey Fans

Runners

Skiers & Snowboarders

Soccer Fans

Sports Fans

Surfers

Traveler & Transportation

Business Travelers

Daily Commuters

Travelers

Categories & Interests
CategoryInterest
Books & ReferenceCatholicism
Children's Storybooks
Christianity
Dictionary
eBook Reader
English Dictionary
Family Tree
Graphic Novels
Islam
Jehovah’s Witness
Kids Books
Kids Stories (Interactive)
Reference
Religious
Translation
BusinessCollaboration
File Sharing & Cloud Storage
Jobs
Package Tracker
Payment Tools
Word Processors
ComicsComic Books
Comic Strips
Manga
Memes
Webcomics
CommunicationAnonymous
Contact Lists
Dialers
Email
Instant Messengers
SMS
Video Calls
Voicemail
VOIP
Walkie-Talkie
Web Browsers
EducationDrawing
Kids
Kids & Teens
Kids Alphabet Learning
Kids Art
Kids Math Learning
Kids Memory
Kids Tunes
Learn English
Learn French
Learn German
Learn Italian
Learn Japanese
Learn Language
Learn Spanish
Math
Pets
Quick Reference for Students
Science & Social Science
Study Tools
TV 4 Kids
Entertainment3D Animation
Animation
Anime
Cats
Cute
Entertainment Podcasts
Films
Fun & Toys
Game Trackers
Geocaching
Get Tickets
Guns
Horoscope & Fortune
Humor
Joke Collections
K-Pop
Noisemaker
Pranks
Romance
Television
Voice Changers
FinanceBanking
Budgeting Apps
Currency
Insurance
Money Transfer
Mortgages
Personal Finance
Stocks
Taxes
For ChildrenAges 4-6
Ages 7+
Kid Friendly
Toddlers
Games: ActionAir & Space Combat
Shooting Games
Third-person Combat
Turn-based Combat Battles
Vehicular Combat
Games: AdventureDistance Survival
Lane Splitter-like Racing
Rule Your World
Games: ArcadeAir Hockey
Ant or Bug Smashers
Brawlers
Brick Breakers
Bubble Shooters
Catch Falling Objects
Emulators
Fast Shooting Castle Defense
Fast Slice Action
Fighting Games
Flying Side Scrollers (Non-Combat)
Non Shooting Scrollers
Physics Thrower in Turns
Pinball
Skee Ball
Traditional Platformers
Vertical Jump Games
Games: BoardBackgammon
Battleship
Checkers
Chess
Connect Four
Monopoly
Reversi & Othello
Games: CasinoBingo
Blackjack
Casino
Playing Cards
Poker
Pool & Billiards
Roulette & Lottery
Slot Machines & Coin Games
Games: CasualDress-Up Games
Game Show Games
Games: EducationalKids Games
Math Games
Games: FamilyBoggle-like
Kids Picture Games
Lego
Pictionary Games
Games: MusicGuess the Song
Karaoke
Rhythm Game
Games: PuzzleBejeweled-like
Cluster Breakers
Combination Puzzles
Cut the Rope-like
Find Differences
Flow-like
Hidden Objects
Jigsaw Puzzles
Labyrinth
Memory
Mental Exercise
Pattern Puzzlers
Physics Puzzlers (Non-Combat)
Picture Puzzles
Plumber Pipe-like
Problem Solving Adventure
Sequence Discovery
Stack Object
Structural Integrity Puzzle
Sudoku-like
Tetris-like
Unblock-like
Word Search
Games: RacingBoat Racing
Car Racing
Futuristic Racing
Motorcycle Racing
Off-Road & Stunt
Games: SimulationAugmented Reality & GPS Games
Casual Simulations
Complex Development Simulations
Traffic Control
Virtual Pets
Games: SportsArchery
Badminton Games
Baseball Games
Basketball Games
Bowling
Boxing Games
Cricket Games
Darts
Extreme Sports Games
Fishing
Football Games
Golf Games
Ice Hockey
Martial Arts
Olympics
Ping Pong
Rugby Games
Skateboarding
Skiing Games
Snowboarding Games
Soccer Games
Tennis Games
Volleyball
Games: WordCrossword
Find the Words
Guess the Word
Scrabble
Spelling
Word Anagrams
Health & FitnessCycling
Diet
Distance Trackers
Exercise How-To
Exercise Trackers
Health Trackers
Meditation
Men's Health
Mental Health
Period Trackers
Running
Sleep
Sleep Sounds
Smoking Cessation
Sport & Exercise Companions
Well-being
Women's Health
Workout
LanguagesFrench
German
Italian
Japanese
Spanish
LifestyleAnniversaries
Arts & Crafts
Astronomy & Space Sciences
Babies
Beauty
Birdwatching
Charity & Non-profit
Cooking
Crafts
Delivery
Drinks
Event Search
Food
Foodie Apps
For Doctors & Nurses
For Engineers
For Finance Professionals
For Geologists
For Interior Designers & Architects
For Legal Professionals
For Sailors
For Teachers
Gardening
Hiking
Holidays
Home Organizing & Maintenance
Interior Design
Kids Painting & Drawing
Knitting
Leisure
Mirror
Nature Guides
Parenting
Prayer Guides
Prayer Tracker
Promo Apps
Quilting
Quotes & Proverbs
Real Estate
Recipes
Religion
Restaurants
Tattoo & Piercing
CategoryInterest
Media & VideoCodecs
Downloaders
Movies & Video Content
Public Radio
Torrent
Video Editors
Video Streaming
MedicalBiology
Emergency & Survival
Medical Reference
Medication Guides
Medicine Tracking
Music & AudioAmbient Sounds & Audio
Audio Player
Chords & Tabs
Create & Edit Music
Electronica
Equalizers & Audio Tools
Events
Feel the Music
Hip-Hop
Karaoke
Kids Sound & Music Learning
Learn to Play Music
Local Radio
Metronomes
Music Cover Art
Music Creation & Recording
Music Misc Tools
Music Player
Music Search
Music Streaming, Discovery & Digital Radio
Music Visualizers
Musical Instrument Simulation
Musical Instruments
Pop
Radio Channels & Podcast Radio
Rhythm Tapping
Song Identification
Song Lyrics
Streaming Music
Virtual Instruments
News & MagazinesDigital Magazines
Feed Readers
International Newspapers
Lottery Tickets
News Aggregators
News Networks
News Podcasts
Publications
Tech News
US Newspapers
PersonalizationAndroid Customization
Emoji & Emoticon
Fonts & Typefaces
Home & Lock Screen
Homescreen Personalization
Keyboard Customizations & Add-ons
Launchers
Live Wallpapers
Notifications
Phone Themes
Ringtones
Themes
Wallpapers
PhotographyImage Viewing
Online Galleries
Photo Editing
Photo & Media Organization
Photo Sharing
Photo Streams
Take Photos
Video Recording
ProductivityAlarm Clocks
Archive
Calendar
Document Viewers
Fast Time Management
File Manager
Notes Apps
Password Manager
To-Do Lists
Word Processor & Document Editors
ShoppingApparel & Accessories
Classifieds
Fashion
Music Stores
Retailers & Chains
Sell
Shoes
Shopping Deals
Shopping List
Shopping Places
SocialBlogging
Dating
Photo Sharing
Social Media Tools
Social Networks
Socialize
Twitter Apps
Video Sharing
SportsArchery
Baseball
Basketball
Boating
Boxing
College Intramurals
College Sports
Cricket
Cycling
Extreme Sports
Fan Apps
Fantasy Sports
Follow Your Sport
Football
Golf
Hockey
Hunting
Little League
Livestream
Motorcycles
Rugby
Skiing
Snowboarding
Soccer
Soccer & Football Fantasy
Spanish Sports
Sport Scores, Updates & Stats
Sports News
Sports Scores
Surfing
Tennis
Track & Field
SubjectsAnimals
Cars & Bikes
Celebrity
Fantasy
Historical
Horror
Medieval
Mystery
Mythology
Pop Culture
Popular Brands
Prehistoric
Sci-Fi
Stick Figures
Superheroes
Trading Cards
War
Western
ToolsAlarms
App Discovery & Search
App Managers & Uninstallers
Archive Managers & Data Compression
Backup & Restore
Barcode & QR Scanners
Battery Apps
Browsers
Calculators
Car & Vehicle Maintenance
Car Locators
Cleaners
Clocks
Compasses
Do it Yourself (DIY)
Document Scanner
Flashlights
Gas Price Trackers & Loggers
Inter-Device Communication
Keyboard Replacements
Lost Phone Locators
Maps
Measurement & Tools
Multilingual
Optimize
Parking
Password Recovery
Police Scanners
Print Services
Privacy
Product Scanner
QR Maker
Record Audio
Remote Controls
Remote Desktop
Remote Other Device
Rooted Device Apps
Search
Security
Stock Trackers
Stopwatches & Timers
System Optimization
System Settings Tools
Task Managers
Technology
Tethering & Connection Sharing
Text to Speech
Voice Controls
Widgets
WiFi Scanners
Windows Themes
TransportationCars
Taxi Apps
Transit
Travel & LocalAirline & Flights
Car Reservations
Compass
Get Up & Go
Hiking
Hotels
Local Entertainment & Attractions
Local Search
Location Tools
Maps & Navigation
Public Transportation
Road Warrior Tools
WeatherWeather Indicator